AI Insights · Timothy · January 2025
Top Travel and Local Apps Performance in Ghana Q4 2024
Explore the performance trends of the top travel and local apps in Ghana during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the travel and local apps sector in Ghana showcased varied performance metrics across the top five apps, as reported by Sensor Tower.
Instabridge: WiFi Hotspot Map from Instabridge Sweden AB saw its weekly downloads begin at around 19K, but experienced a notable decline, reaching approximately 5.7K by the end of December. The app's active users followed a similar downward trajectory, starting from 34K and dropping to about 17K.
Bella Pro, published by morada, recorded a peak weekly revenue of $30 in mid-December. Weekly downloads began at 5.3K, gradually decreasing to 2K, while active users saw a slight increase, ending the quarter at 8.5K.
For Trip.com: Book Flights, Hotels, downloads surged from a modest 297 in early October to a peak of 7.7K in mid-December. Active users mirrored this growth, rising from 1.2K to over 10K.
Ethiopian Airlines maintained relatively stable download numbers, starting at 2.5K and ending at 2.8K. Active users increased from 8.3K to 9.5K by the end of the quarter.
Airbnb experienced fluctuating download numbers, beginning at 2.1K and fluctuating throughout the quarter, ending at 2K. Active users saw a rise, peaking at 14.4K in mid-December.
These insights, sourced from Sensor Tower, provide a comprehensive view of the travel and local apps landscape in Ghana, with more detailed analytics available through their platform.
